ReconJacks Apparel
ReconJacks Apparel
Project Summary
Lots of collaboration with the folks over at ReconJacks to understand their business and mission. ReconJacks sells apparel and outdoor goods that are primarily made in the USA.Â
Their patriotic and veteran inspired apparel design is unique and competes with the likes of NineLine and GruntStyle.Â
I designed all of the artwork for their t-shirts, hoodies and hats. This effort involved research into our military and digging into the demographics for their customer base in order to properly design the site and launch an advertising / marketing strategy. Â
Improved their initial and repeat traffic which drove an increase in sales rate by about 12%.