What is Google My Business
Google My Business is where you create your business profile. Your Business Profile is a free tool that allows you to take charge of the way your business appears on Google Search and Maps. The tool lets you share updates, showcase your products and services, and interact with customers through Google reviews. You can also allow customers to order food or ask for quotes on your services and more. Link: https://business.google.com/locations
Why is Google My Business Important?
According to a survey by BrightLocal, The average business is found in 1,009 searches per month, with 84% of these coming from discovery searches and 5% of Google My Business listing views result in a website click, call, or direction request.
Make it part of your weekly business routine
Running a small business while finding ways to connect with new customers can be a challenge.
Spending just 15 minutes a week to update your GMB prifile will work wonders for your local business.
It's smart to update your profile weekly to keep your customers engaged, especially with local events or promotions, which tend to perform well. Don't forget to check out Google My Business Insights to see how many people are viewing your listing and interacting with your posts.
Pro Tip: Regular updates can help you land a spot in the local 3-pack, the top three listings for relevant searches, making it even more important to post at least once a week.
Personalize
People who search for businesses like yours interact with Google My Business through clicks to your website, maps, or a phone call.
If your profile is not updated or accurate, you are missing out on opportunities to grow and connect with your customers.
For Restaurants
Show what makes your restaurant the place to be.
Get your restaurant or food business noticed on Google by showcasing your menu, photos, and safety measures. You can also make it easy for customers to place online orders and book reservations directly from your profile, whether they want takeout or to dine in.
- Dine-In, Take Out, Delivery
- Health and safety measures
- Share your best dishes with stunning photos
- Share your menu
- Add special offers to attract customers
- Accept online food orders
- Let customers make reservations
- Book a table or join a waitlist
Retail
Show what makes your store special.
Make the most of your free Business Profile and get noticed for what you sell. Connect with customers looking for your products on Google. You can highlight whether you provide pickup or delivery, share special deals, showcase your products, and much more.
- Show products in your store through search and maps.
- Offer more ways to shop such as curbside pickup or delivery.
- Add links to preferred ordering services such as Instacart.
- Post discounts, new products, upcoming events and more.
Services
Connect with customers looking for your services.
Transform local online inquiries into customers, even without a physical store. Highlight your qualifications and the areas you serve, provide booking options, and engage directly with customers to foster trust.
- List your services.
- Show photos of your past work.
- Show the people who make up your business.
- Show how long you've been in business to illustrate your expertise.
- Receive and respond to requests for a quote.
- Allow customers to book in person or online services.
Make it count
Make your Google My Business page appealing to your customers. Consider highlighting “Daily Specials,” “Seasonal Offerings,” or even something like “Our Patio is Open!” based on the weather.
Enhance your listing with media. Team up with a Williamsport Web to include videos in your verified listing, or make your own video to showcase yourself and your business. Don’t forget to upload it to YouTube and optimize your channel for maximum impact; that’s a whole other topic worth exploring.
Another Pro Tip
There’s compelling evidence that businesses with 100+ photos in their Google My Business listing get more clicks. :)
For help with Google My Business, call me at (570) 601-7669
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